Selling a house for cash during a pandemic not only is still possible but also probable. This, according to the National Association of Realtors (NAR), which recently indicated a year-over-year sales increase.
If you decide to get in on the trend, selling it yourself can be a great way to avoid commission fees, sell faster, and keep more in your pocket. In the following article, we discuss six tips for pulling it off!
1. Build a Network
Wondering where to begin with the question of selling my property as is? Look no further than your unique professional network. Don’t have one?
Well, it’s time to start looking. You can do this in a number of ways. Make nice with realtors in your area to get a feel for the market.
Join your local chamber of commerce and attend functions. Hop onto the LinkedIn or Facebook pages of people you are already connected with to see if you have any mutual friends and acquaintances.
Start small before casting a wider net. Also, don’t be afraid to ask people in your network if they would mind connecting you.
2. Ask Friends and Family
Another way to sell a house for fast cash during a pandemic is to ask your friends and family. The same rules apply here as in No. 1.
Your goal isn’t to sell directly to them (although, great if you do!). It’s to dive deeper into those real-world connections than you can online and connect instantly in a more personal way.
3. Use Physical Signage
Don’t think selling a house for cash is entirely active. You can get a lot of mileage, even in a pandemic, out of advertising your property in the simplest of ways.
The use of physical signage will draw a crowd of targeted buyers. Going this route, make sure your signage is clear, concise, and visually striking.
Post it in your front yard. Also, check to see if your homeowners’ association has any issue with wayfinding signs to the property as many in the market for a home will find properties simply by driving to preferred areas and seeing what’s out there. The easier you make it on them the better!
4. Use Forums
Another option to sell a house quickly is to use local online forums. Once again, this will not attract as large of a group, but it will engage the right people.
Usually, that will mean people in your geographical area looking to buy a home quickly while interest rates are still low. Even better, the big ones, on sites such as Reddit, are completely free.
5. And Local Advertising
Something else to remember when selling a property on your own is that local advertising can go a long way. Before dropping any money on Facebook, consider the well-frequented areas in your hometown and reach out to local advertising agencies about your options.
Be strategic with this, however. Some local firms will charge a lot more than the value they bring, so ask around and compare quotes.
6. Target Any Online Efforts
The last thing to learn about how to sell a property is to target any social media or online advertising you might do to a very specific set of customers. Use practices like local SEO to extend your reach and get the right eyeballs on your property.
Selling a House for Cash Is Simple
It isn’t complicated, but selling a house for cash isn’t easy either. The tactics mentioned above will work, but they still depend on factors like luck, timing, and creativity.
Whether pressing flesh, advertising online or just hoping you’ve placed signage in the right place at the right time, it’s up to you! Best of luck, and for more real estate tips, check out some of our additional posts!